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Mamma & Amour

Mamma & Amour

Redefining Kids Fashion with 100% Organic Care

Project Context

Overview

Mamma & Amour needed a brand identity that reflected its commitment to organic, sustainable, and child-safe fashion. The challenge was to create a warm, trustworthy, and premium visual identity that would resonate with modern parents while communicating the brand’s focus on quality, comfort, and environmental responsibility.

We developed a playful yet premium brand identity inspired by the purity, comfort, and care that define the brand. From the logo and packaging to stationery and digital assets, every design element was crafted to communicate trust, sustainability, and the gentle experience of dressing children in certified organic clothing.

Creative Process

The Story
Behind Logo

Mamma & Amour Identity Logic Mobile

Identity Assets

Primary

Hex: F6F9F4

RGB: 246 249 244

Secondary

Hex: 7EA56A

RGB: 126 165 106

Accent

Hex: F2DA75

RGB: 242 218 117

Belgan Aesthetic

Aa

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Comic Sans Bold

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Product Sans

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Brand Showcase Banner

Brand Gallery

Visual Identity & Logo
Business Stationery
Brand Positioning Posters
Social Media Identity
Promotional Brochures
Digital Brand Guidelines
Brand detail
Brand detail
Stationery asset
Primary feature
Gallery item
End of Showcase

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