
Tenet
AR Table Tennis Academy

Overview
The academy needed a standout identity that reflects professionalism and strong recognition.
The symbol represents a racket and ball, while the dragon signifies excellence inspired by . The number 23 marks the founding year, the bridge element reflects Calicut, and “AR” represents founder Ahamed Roshan.
Creative ProcessThe Story
The Story
Behind Logo


Identity Assets
Primary
Hex: 070707
RGB: 7 7 7
Secondary
Hex: 24B3F6
RGB: 36 179 246
Accent
Hex: FFE8B0
RGB: 255 232 176
Accent
Hex: F2EDE4
RGB: 242 237 228
Outfit
AaABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Brand Gallery
Visual Identity & Logo
Business Stationery
Brand Positioning Posters
Social Media Identity
Promotional Brochures
Digital Brand Guidelines






Related Works




Read Case Study
→
Branding
NorwayFarers: A travel identity celebrating walking journeys and effortless exploration.




Read Case Study
→
Branding
Cozmek: A futuristic identity representing continuous intelligence and AI evolution.




Read Case Study
→
Branding